Vicky Lowry
General Manager – Deni Play on the Plains Festival Ltd
Vicky is the General Manager of Deni Play on the Plains Festival Ltd, overseeing the renowned Deni Ute Muster and other regional events.
Deni Ute Muster is a nationally iconic event that celebrates Australian rural culture, with 20,000 attendees annually that significantly boosts tourism and the local economy in Deniliquin.
With a strategic focus on tourism, infrastructure development, and financial sustainability, she drives initiatives that enhance the visitor economy. Vicky has successfully secured funding for key projects, mentors staff, and fosters industry collaborations. She plays a pivotal role in promoting Deniliquin as a premier event destination while reinvesting profits to improve site operations.
Passionate about regional growth, she continues to innovate, support emerging talent, and strengthen the festival industry through strategic leadership and partnerships.