Vicky Lowry

Vicky Lowry

General Manager – Deni Play on the Plains Festival Ltd

Vicky is the General Manager of Deni Play on the Plains Festival Ltd, overseeing the renowned Deni Ute Muster and other regional events.

Deni Ute Muster is a nationally iconic event that celebrates Australian rural culture, with 20,000 attendees annually that significantly boosts tourism and the local economy in Deniliquin.

With a strategic focus on tourism, infrastructure development, and financial sustainability, she drives initiatives that enhance the visitor economy. Vicky has successfully secured funding for key projects, mentors staff, and fosters industry collaborations. She plays a pivotal role in promoting Deniliquin as a premier event destination while reinvesting profits to improve site operations.

Passionate about regional growth, she continues to innovate, support emerging talent, and strengthen the festival industry through strategic leadership and partnerships.

Vicky Lowly

2025 Key Speakers

John Rostron

John Rostron

John Rostron CEO, Association for Independent Festivals (United Kingdom) John Rostron is the Chief Executive of the Association of Independent Festivals, the UK's festival representative body. AIF membership has grown rapidly in recent years and now supports around...

Greg Cavanagh

Greg Cavanagh

Greg Cavanagh CEO, Gympie Music Muster Greg joined the Apex Club of Gympie in 1999. During his time in the club, he held numerous positions on the Muster organising committee and contributed countless volunteer hours to the event. In 2016 Greg joined the board of...

Charlie Cush

Charlie Cush

Charlie Cush CEO, Brisbane Festival Charlie is the CEO of Brisbane Festival, one of the city’s most anticipated annual events, celebrating arts and culture. In 2020, it was among the first major live performance events during COVID-19, employing 1,000+ artists,...

Chris Woods

Chris Woods

Chris Woods Head of Partnerships, APAC - Flicket Flicket is a leading global white-label ticketing and CRM platform with a built-in resale system and works with the likes of Woodford Folk Festival, Good Food & Wine Show and the Royal Toowoomba Show, to name a few....

Sylvie Maclean

Sylvie Maclean

Sylvie Maclean Head of Commercial - Tixel Sylvie is Head of Commercial at Tixel, Australia’s leading ticket resale marketplace, which has been safeguarding event access and driving incremental revenue for major festivals, promoters, and venues for over eight years....

Louise Bezzina

Louise Bezzina

Louise Bezzina Artistic Director - Brisbane Festival Louise is the Artistic Director of Brisbane Festival - Queensland’s largest annual arts event. A visionary leader, she has significantly shaped the Queensland arts scene for over 20 years. In 2020, she delivered one...

Heidi Lenffer

Heidi Lenffer

Heidi Lenffer Founder - FEAT. (Future Energy Artists) Heidi is an award-winning recording artist and climate entrepreneur and the founder of FEAT. (Future Energy Artists) — a climate innovations agency that mobilises the cultural and financial power of live...

Alana Hay

Alana Hay

Alana Hay Founder & Managing Director - Milestone Creative Australia Alana is the Founder and Managing Director of Milestone Creative Australia - a multi award-winning event marketing, digital, social and creative Agency. Alana is an experienced marketing...

Jason Holmes

Jason Holmes

Jason Holmes Founder - H2 Insurance Solutions Jason is a specialist in insurance for festivals, major events, entertainment, film, conference and exhibition industries. He began his insurance career with an international broker back in 1995, and over the last...

Badi Noble

Badi Noble

Badi Noble Founder & Director - Casual Hands Badi, along with his sister Shabnam, founded Casual Hands with the ambition to support the community, workforce and to drive change for good in the industry. Badi is a recognised expert in the field, having been...

Latest news & updates

First round of speakers announced for 2025 event

The Australian Festival Industry Conference (AFIC) has released its first round of speakers who will appear at its fourth event, to be held across Monday 8 – Tuesday 9 September at Rivershed, Brisbane. AFIC – the Asia Pacific’s leading industry meeting place for...

2025 speaker EOIs now open

Speaker expressions of interest (EOIs) are now open for the Australian Festival Industry Conference (AFIC), which will be held across 8-9 September 2025 on Meanjin country, Brisbane, Queensland. EOIs are being welcomed from experts, practitioners, researchers and...