Alana Hay
Founder & Managing Director – Milestone Creative Australia
Topic: the new rules of event marketing – what works, what doesn’t & what’s next
What you’ll learn:
Delegates will come away with an understanding of how to market smarter, not harder, with festival marketing strategies and tactics that cut through the noise. The presentation will also cover future event marketing predictions. Specifically, this presentation will:
- outline what’s working right now in festival marketing (that costs little to nil)
- help you prioritise channels and content to find your audience and put bums on seats
- highlight emerging trends to future-proof your marketing strategies
Professional bio
Alana is the Founder and Managing Director of Milestone Creative Australia – a multi award-winning event marketing, digital, social and creative Agency.
Alana is an experienced marketing professional with 20+ years’ experience in operations and marketing for events, hospitality, venues and destinations.
She was on the Board of Directors of Meetings & Events Australia and has led hundreds of national and global event marketing campaigns and strategies for events of all types and sizes.
